We have reached the home stretch of the Centre of Excellence’s Crochet Diploma. The remaining four units focus on business knowledge and strategies relevant to crochet designers and fibre artists. They are also not as long (or as fun) as the crochet based units so I thought I’d roll 14 and 15 into one post.
Module 14: First Steps
This module covers essentially the back of the envelope part of planning your new business. The lessons help you identify what you are good at and how to utilise it. For instance, do you want to teach crochet or maintain an inventory of handmade goods to sell? Who is your target market? And how do you identify and locate them? It also goes into further detail about copyright and the associated laws surrounding copyright in the UK.
In many countries, including Australia where I am from, your own original work is copyright protected from the moment it is created. It does not cost anything and you do not need to do anything. Patents, trademarks, creative commons and other licensing, however, are regulated and may cost money.
Module 15: Venues and Advertising
I liked this module. It concisely boiled down choosing your venue/s and advertising strategy to a quick and easy to digest list. For instance, many people would not realize that a website is a venue. You do not necessarily have to find a craft fair, farmer’s market or yarn store that takes consignments to get started. For others, this is obvious and Etsy is your jam but you may be missing out on vital networking from in-person venues that could grow your business.
Social media presence is important and should absolutely be factored into your business strategy. Don’t try to be the jack of all trades, master of none when it comes to your social channels though. Pick a few of the ones most relevant to your target market and stick with them. I got some good tips on advertising channels I have not thought of before while completing this module too.
The assessments are still very much based on the content however the questions for the last four modules ask for more extensive responses. I used many examples from my own small, crochet business Liz and Lottie to answer questions. The assessments were not overly difficult and answering the questions with my own business in mind helped me clarify my goals for 2019 and realize I need to reconsider a few things.