We have reached the home stretch of the Centre of Excellence’s Crochet Diploma. The remaining four units focus on business knowledge and strategies relevant to crochet designers and fibre artists. They are also not as long (or as fun) as the crochet based units so I thought I’d roll 14 and 15 into one post.
Module 14: First Steps
This module covers essentially the back of the envelope part of planning your new business. The lessons help you identify what you are good at and how to utilise it. For instance, do you want to teach crochet or maintain an inventory of handmade goods to sell? Who is your target market? And how do you identify and locate them? It also goes into further detail about copyright and the associated laws surrounding copyright in the UK.
In many countries, including Australia where I am from, your own original work is copyright protected from the moment it is created. It does not cost anything and you do not need to do anything. Patents, trademarks, creative commons and other licensing, however, are regulated and may cost money.
Module 15: Venues and Advertising
I liked this module. It concisely boiled down choosing your venue/s and advertising strategy to a quick and easy to digest list. For instance, many people would not realize that a website is a venue. You do not necessarily have to find a craft fair, farmer’s market or yarn store that takes consignments to get started. For others, this is obvious and Etsy is your jam but you may be missing out on vital networking from in-person venues that could grow your business.
Social media presence is important and should absolutely be factored into your business strategy. Don’t try to be the jack of all trades, master of none when it comes to your social channels though. Pick a few of the ones most relevant to your target market and stick with them. I got some good tips on advertising channels I have not thought of before while completing this module too.
The assessments are still very much based on the content however the questions for the last four modules ask for more extensive responses. I used many examples from my own small, crochet business Liz and Lottie to answer questions. The assessments were not overly difficult and answering the questions with my own business in mind helped me clarify my goals for 2019 and realize I need to reconsider a few things.
Lake Bumbunga in Lochiel, SA is a pink salt lake located 2 hours drive north of Adelaide or 40 mins west of Clare.
It is surreal and beautiful and a brilliant place to visit. It’s also isolated, Google Maps will navigate you to a private dirt road hundreds of metres from the lake itself, and the sharp, salt encrusted ground under the water can rip up little feet in an instant.
How to get there?
Navigate to “Jitter Bean Oasis” which is a cafe/convenience style road side stop located in Lochiel, SA. Park outside and cross the road for best access to the lake.
What facilities are there?
The only “facilities” near the lake is a green shed public toilet on the corner of Robert St & the Princes Highway. I don’t recommend this for a toilet stop but it has a tap inside which we used for washing the salt off our hands. I can’t confirm if this was rain, bore or drinking water and there was no signs or anyone around to ask. Let me know if you visit Lake Bumbunga and find a fresh water tap close by!
Here are some tips for making a visit to the “Pinkie Pond” as my 4 year old dubbed it so much smoother.
- Wear rubber sandals if you enter the water – $1.50 thongs from Kmart with a strap did the trick for my little one and saved the pain from the sharp, salt encrusted sea bed. I put my thongs on as well after a few nasty scratches myself.
- Wear sunscreen & hats
- Baby wipes – Trust me on this one. After stepping out of the pretty pink water you’ll begin to notice a layer of dried salt on absolutely everything. My black jeans looked like someone had thrown flour at me, little Lottie’s legs, hands and hair was caked in salt and nothing but the baby wipes we bought in Clare 40 minutes later after a crunchy and uncomfortable car ride would get it off.
- Carry fresh water – common advice for visitors to the Clare Valley as many properties run on rain water and the safe tap water has a strong taste. You can buy cases of water in supermarkets and food stores in the towns around this area. A case of fresh drinking water in the car and a few bottles of safe tap water for washing will make the journey back from the lake a lot more comfortable especially if little ones managed to get salt in their eyes!
What did we learn?
We did some research on the differences between fresh and salt water creatures before our trip and used our visit to Lake Bumbunga to reinforce the differences between the water in the sea, inland lakes, swimming pools and taps. Honestly, this was mostly for fun and photos rather than study!